- While designing the collective business model, think about how dependent your organization will be on others and what parts of your business need to be opened up. Carefully decide which capabilities or resources you open up. After all, you should still be able to protect your core business at all times.
- Learn by doing. Because the future of these kinds of innovations is uncertain, reduce the risk by testing multiple alternatives at low levels of effort/investment. For instance, Jan Van Hecke made sure he always had a plan B. Each time an option passes a low level test, you can bring more resources to it (parallel testing). This is called working with ‘real options’. It can protect your current portfolio, sharpen your vision, improve flexibility on the market and provide clear targets for your vision and mission.
Tips & tricks
- Business Model Canvas (as a team)
A business model is an abstract representation of how an organization creates, delivers, and captures value. Alexander Osterwalder's Business Model Canvas identifies 9 basic buildings blocks for business models.
- Blikopener (in Dutch)
Flanders DC and the Innovation Centres have developed Blikopener, a short questionnaire that helps you see the potential of your innovative idea. The result is a report that provides a clear view on your product/service, the market, ..., as well as the organizational needs. You gain insight into the weaknesses or threats and what you can work on. You can also use this tool to choose between different ideas or to see how your idea has evolved.
- IP scan (in Dutch)
By performing the IP scan, you analyze the different phases of your idea. Based on your answers, you get advice on how to protect your idea, depending on its stage of development. In addition to this scan, you can ask Agentschap Innoveren & Ondernemen for a real life IE-scan.